Jan. 12, 2006, Orlando, FL

Kenton Smith Advertising & Public Relations, Inc., announced today that it became the agency of record for Healthcare Support Staffing, Inc., a privately held company with offices in Central and South Florida that specializes in permanent placement of non-clinical and clinical healthcare staff positions.

For Healthcare Support Staffing Inc., KSA&PR will manage, develop and execute all
of the company’s marketing, strategic planning, advertising and public relations needs.
The agency will conduct market research and develop a comprehensive marketing communications campaign that will include development of a new DVD, the redesign of
the company’s website, new media and advertising as well as public relations initiatives throughout the state. In addition, KSA&PR has developed a new logo and branding image for the company.

Launched just three years ago in September 2002 by founder and Chief Executive Officer Don Langmo, Healthcare Support Staffing, Inc. has quickly grown to fill a niche in the healthcare employment industry. With its strong focus on the healthcare field, Healthcare Support Staffing Inc. has assembled a portfolio of national and Florida healthcare clients, including, American Cancer Society, Ameripath, Rotech Healthcare Inc., Cancer Center of Florida, CuraScript Pharmacy Inc., Physician’s Associates, Priority Healthcare Corporation (recently acquired by Express Scripts); Boca Raton Community Hospital and South Broward Cardiology Consultants, among others.

Since its start with two employees, Healthcare Support Staffing, Inc., has grown dynamically, earning $14 million annually and currently employing 35 full-time recruiters and staff members. Langmo attributes the company’s explosive growth to filling a specialized niche in the healthcare staffing field. The company recruits non-clinical and clinical staff members for hospitals, physicians’ practices, pharmacies and other companies, including office managers, billers, client service representatives, medical secretaries and transcriptionists, insurance specialists, case managers and registered nurses, licensed practical nurses, medical assistants and pharmacists.

“We’re specialized and we’re focused exclusively on the healthcare market,” said Langmo.
“We’re successful because our focus is on permanent placement. There are a few people out there who want to be a ‘temp’ forever, but most people want that permanent full-time position and they know that’s what we exclusively provide. That’s really allowed us to recruit more effectively than our competitors.”

President Jamie Mendelsohn Moreno said Healthcare Support Staffing also strives to build permanent long-term relationships with both clients and job candidates.

“Our success is a direct reflection of our commitment to building long-term relationships with our clients and candidates,” said Mendelsohn Moreno. “Our referral system is what makes us different because we are able to source candidates that other companies don’t because of the level of service and the type of relationship we build with our team members, clients, and candidates.”

KSA&PR Agency President Wanda Kenton Smith said her agency is pleased to work with such a dynamic, vibrant company on the rise in the healthcare employment industry.

“We are impressed with the company’s strong leadership and its vision,” said Kenton Smith. “We are thrilled to have this opportunity to enhance Healthcare Support Staffing’s brand image and raise its visibility with a full-service marketing communications campaign that reinforces its unique position and strength in the marketplace.”